Whats in Your Coffee?

WHAT IS IN YOUR COFFEE?

Lovers of coffee everywhere have all heard the controversial question asked, “What is the point in drinking decaf?” The majority of coffee drinkers enjoy the sense- pleasing benefits that coffee offers as well as the physical reaction that is attributed to the caffeine in coffee. The opposite groups of coffee drinkers also enjoy the aroma and flavor of coffee, but are more cautious of the physical reaction that caffeinated coffee produces. Due to health reasons, or simply favor of sleep, a rising majority of coffee drinkers are choosing decaffeinated coffee. Decaffeinated coffee not only provides an individual with the sense-pleasing benefits, but it also offers the health benefits, such as antioxidants, found in coffee.

Once a coffee lover has established that they will benefit from drinking decaffeinated coffee, the questioned that must then be asked is, “Which decaf method is most beneficial?” A few common decaf methods are the direct method, indirect method, triglyceride method, and Swiss water process. The controversies between the methods are whether or not chemicals are used, which chemicals are used, and whether or not the taste and aroma of the coffee is jeopardized. Most arguably the Swiss Water Process is the most beneficial method. Through the Swiss Water Process the coffee is decaffeinated 100% free of chemicals.

The Swiss Water Process was developed by the Swiss Water Decaffeinated Coffee Company. To decaffeinate the coffee bean by the Swiss Water method, a batch of green (unroasted) beans is soaked in hot water, releasing caffeine. When all the caffeine and coffee solids are released into the water, the beans are discarded. The water then passes through a carbon filter that traps caffeine but lets the coffee solids pass through. The resulting solution, called "flavor-charged" water by the company, is then put in a similar filtration device, and new coffee beans are added. Since the flavor-charged water cannot remove any of the coffee solids from the new beans, only the caffeine is released. The process repeats, filtering out all the caffeine until the beans are 99.9% caffeine free. These beans are removed and dried, and thus retain most if not all of their flavour and smell.

Other decaffeinated processes use claims such as “water process” or “natural process”, when in actuality chemicals are used. Methylene chloride or ethyl acetate is used in processes like the Direct Method or the Indirect Method. Sometimes coffees which are decaffeinated using ethyl acetate are referred to as a natural process because ethyl acetate can be derived from various fruits or vegetables, but because of the impracticality of gathering natural ethyl acetate, the chemical used for decaffeination is synthetic.

Many companies affiliated with coffee have recognized that the Swiss Water method is the most beneficial and recognizable decaffeination process. The Coffee Beanery, a Michigan based company, provides Swiss Water Process decaffeinated coffee. The Coffee Beanery has many stores located nationally as well as internationally. Among many caffeinated coffee bean choices, the company also offers straight SWP coffees as well as several flavored SWP coffees. With SWP flavors such as Café Carmel, French Vanilla, Toasted Almond, and Michigan Cherry, any decaf coffee drinker will have their coffee needs met. Visit any location near you or order from the website at www.coffeebeanery.com. Coffee Beanery offers a flat rate of shipping for it's online customers of $5.00 for all orders!

Happy Birthday Joe!!!

This is Joe's birthday week and we are celebrating in a BIG way! For 2 days only use coupon code Joe30 to receive 20% off your entire order! Help us celebrate Joe's BIG 30 and visit us at http://www.coffeebeanery.com/!

Our new Get Some ZZZ's tea!

Get Some ZZZ's

**Herb Tea for Rest

Coffee Beanery announces Republic of Tea's new "Get Tea" !

Say goodnight to tossing and turning. Brew a pot of Republic of Tea caffeine-free herbal blend and breathe a sigh of sweet relief as the bouquet of organic rooibos, soothing chamomile, passionflower and the mellowing properties of valerian gently lulls you toward blissful effects. Valerian won't interfere with REM sleep, so you won't have to contend with the morning "hangover" that often results from sleep-aids. Herbal Supplement.

Shop at http://www.coffeebeanery.com/ for this tea and many more!

Contains 36 Tea Bags.

Joe

Coffee Beanery is in the news!

GENESEE COUNTY, Michigan -- The buy-one-get-one-free promo gives the following instructions: "Just say, can I have my Blizzard upside down, down right thick."

Another asks people to give a shout-out to The Coffee Beanery to be entered in a free coffee contest. Businesses such as the DQ Grill & Chill in Burton and The Coffee Beanery, based in Mt. Morris Township, are using creativity to fit promotions and marketing into 140 characters -- messages that quickly can reach hundreds of people.
A number of businesses from restaurants to ELGA Credit Union in Burton and the Genesee Valley shopping center in Flint Township have recently entered the social media stratosphere by launching free Twitter pages. They've followed a trend in recent years of business leaders and decision makers increasingly interacting on social networking sites.

"It's definitely getting our name out there," said Jeanelle Killian, who manages The Coffee Beanery's Twitter page (coffeebeanery1), which earlier this month had 691 followers or people who receive her tweets. The company also has a Facebook fan page.

"We have a lot of hits on our name. We have a lot of new customers."
The Coffee Beanery launched its Twitter page within the past few months and uses it to boost awareness of the brand and its products.
David Jenkins of Tampa, Fla. recently won one of the company's Twitter contests. He started following The Coffee Beanery when a friend told him about the specialty coffee company's contests.

Jenkins, who also follows Starbucks, Ikea and some independent businesses, said he's become a fan of The Coffee Beanery's coffee."I won a pound of coffee of my choosing by entering a contest where I checked out their Web page and mentioned which of their coffees I'd like to try with an @coffeebeanery1 in my tweet," Jenkins wrote in an e-mail to The Flint Journal.

He said companies that don't bomb people with ads on Twitter are effectively marketing to customers."I think companies that do this right are really doing a smart thing," he said.

Whether your business is big or small company, done right, Twitter can help your company, said Charlie Wollborg of Curve Detroit, an advertising, marketing and design firm in Pontiac.

"It's excellent for businesses who want to listen, for businesses who want to converse or promote," said Wollborg, who this week is a co-presentor at a Social Media 101 session at Automation Alley in Troy.
Wollborg said companies can monitor brand names on Twitter and see what people are saying about them just seconds ago.
"The easy thing about Twitter is it's instantaneous," he said.
He said Comcast has a small staff dedicated to following what people are saying about the cable company on Twitter (some people have thousands of followers who receive those posts) and offering help to anyone who is frustrated with their service.

You also can have conversations with people about topics that might pertain to your business such as an ice cream store looking for people tweeting about ice cream locally, Wollborg said. And restaurants can use Twitter for promoting things such as daily soup specials, he said.
But to be successful, you need a network of followers. You can gain those by using Web site such as nearbytweets.com to search for tweets near you, Wollborg said.

And remember to be personable and don't bombard people with "buy it now" messages all the time, Wollborg advises.
DQ Grill & Chill co-owner Scott Edmonds said he decided recently to launch a Twitter page to advertise specials for the Center Road location using DQBurton as the username. The first special went up on June 15 and he's got about 80 followers, some who are retweeting about the store's Twitter specials.
Edmonds said after a few weeks he'd had 30 people take advantage of the Twitter specials.
"It's still pretty new and fresh," he said.
His family owns Dairy Queen locations on Saginaw Street in Burton and on Hill Road in Grand Blanc Township and Twitter pages may be added for those stores, too.

The Coffee Beanery believes Twitter is bringing them some new online orders from places such as California where it doesn't have any stores, Killian said.
This fall, Killian will talk to franchisees about launching Twitter pages for their stores.
"It's fun and I'm hoping that more of our franchisees start doing that," she said. "I think it's a huge opportunity."

Kristen Herrick, marketing manager at Genesee Valley, said the center launched a Twitter page (Shop_GVC) and Facebook page at the end of June after planning its social media presence for a year.
The Twitter page is used to let the public know what specials are going on at mall retailers, Herrick said.

"It's a way for us to communicate those incentives, those promotions, new products almost instantaneously," she said, adding she hopes it drives traffic into the mall.
Herrick said messages go out on Twitter once or twice a day.
The Facebook page, already with more than 130 fans, shows pictures of the facility and includes posts on new stores and groups such as mall walkers.
Burton-based ELGA Credit Union also is on Twitter and Facebook, adding its pages over the past several months.

Debra Chaffins, e-marketing specialist for ELGA Credit Union, said she's using Twitter and Facebook differently.
"Facebook is about sending out the invitations to things that are happening," Chaffins said, citing events such as seminars and blood drives.
On Twitter under ELGAcu, the credit union tells its 290 followers (its members, other credit unions and others in the community) about things going on at the credit union or "things in the community that we want to share."

"Our Twitter is a little bit more on the marketing side," Chaffins said, adding she's sent tweets about Member2Member business discounts available for ELGA credit union members.
Chaffins said she sends messages out weekly.
"(Our) policy is it has to be relevant, timely and we don't want to overwhelm people," she said. "We don't want people to turn us off because we're giving a whole bunch of information that they could easily look up other places."

Check out Coffee Beanery's Twitter page for exciting contests! www.twitter.com/coffeebeanery1

Joe

Join Coffee Beanery in supporting our troops this 4th of July

For those who have loved ones fighting overseas to protect our amazing country or for anyone who supports anyone in the military, please take time to read the press release below. Let us thank each and every soldier who sacrifices so much to safe guard The United States......

Coffee Beanery - Perking Up Troops Overseas
4th of July promotion to send coffee to military overseas

Flushing, MI – June 24, 2009 – To celebrate Independence Day this year, Coffee Beanery will continue to do something they have for years – Send specialty coffee to US troops who are serving overseas. Beginning June 29 Coffee Beanery customers can join their efforts and ship coffee to our troops for just $5.00 a pound.

Coffee Beanery ran the same offer to customers for a week around Memorial Day and got a great response. That week Coffee Beanery and their customers raised over 220 pounds of coffee that were sent to troops oversees through Operation Care Package.

The company decided to repeat the promotion for the 4th of July holiday. Customers can donate coffee by going to www.coffeebeanery.com or at participating Coffee Beanery locations. Customers have always been able to donate coffee on-line, but it was normally at the regular retail price. Coffee Beanery wanted to raise awareness that customers could donate coffee to be shipped and were thrilled that so many got involved. After getting great feedback, Coffee Beanery decided to make the offer again so that their customers could, once again, show their support by sending coffee to the troops for just $5.00 a pound.

Over the past seven years Coffee Beanery has sent thousands of pounds of specialty coffee to American troops serving overseas. The gesture has always been very appreciated and soldiers look forward to getting something from “back home.” For the week leading up to the 4th of July, Coffee Beanery is focused again on raising awareness that their customers can send coffee to those serving our country.

Founded by JoAnne and Julius Shaw in 1976, The Coffee Beanery is a privately held company that franchises and supports a network of upscale cafes, retail stores, carts and kiosks that specialize in serving the finest specialty Arabica coffee. The Coffee Beanery has nearly 150 locations globally. For more information on Coffee Beanery please visit http://www.coffeebeanery.com/.

Joe has a new Zip code!

I was watching one of my favorite tv shows, 90210 my guilty pleasure!!! And what did I see but Coffee Beanery being drank by the kids of West Beverly Hills! Who knew that Naome likes Coffee Beanery Coffee! My day couldnt have gotten any better! My hopes and dreams of being famous are coming true!

Maybe Naome will want to hang out with me sometime, I will have to ask around and see if she had any requests!

Joe Hotcup

Coffee Beanery announces Coco for Kona Contest! Win a trip to Hawaii!

Coffee Beanery Giving Away Trip to Hawaii
and Other Great Coffee Prizes

Flushing, MI – Coffee Beanery stores across the US are giving customers the chance to win a trip for two to Hawaii, and many other great coffee prizes as part of their “Coo Coo for Kona” scratch to win game which begins on Sunday, April 5th and goes through Sunday, May 10th.

This is the second time that Coffee Beanery has partnered with Robust Promotions to develop an in-store scratch to win contest. The contest will feature the trip to Hawaii, one pound bags of their 100% Hawaiian Kona Coffee and their flavored Hawaiian Coconut Coffee, as well as free drinks as part of the prize pool. Each ticket also has a bounce back coupon for $2.00 off a pound of coffee on a future visit.The contest is intended to bring in extra traffic and raise the check average in a tough economy. Stores will require the purchase of certain qualifying items to get a scratch and win ticket. Customers who can’t make it to a Coffee Beanery store can still get their tickets by ordering online at www.coffeebeanery.com. Online customers will get one ticket for every $10 that they spend online.

“We are excited about the timing of this contest,” said Bob Ashley, a Marketing Representative from Coffee Beanery’s World Headquarters in Flushing, MI. “There is a lot of negative news out there, so we believe that people will really enjoy this contest. We have a lot of winning tickets and it will be great to see customers excited about winning a free drink, a pound of coffee, and especially a trip to Hawaii.”

The contest will be supported with in store materials that promote the scratch and win tickets. Many of the Coffee Beanery stores have e-mail clubs and are using those as a very cost effective way to promote the contest to their distribution lists.

Founded by JoAnne and Julius Shaw in 1976, The Coffee Beanery is a privately held company that franchises and supports a network of upscale cafes, retail stores, carts and kiosks that specialize in serving the finest specialty Arabica coffee. The Coffee Beanery has nearly 150 locations globally. For more information on Coffee Beanery please visit www.coffeebeanery.com.

Help Coffee Beanery with this IMPORTANT decision!

Coffee Beanery NEEDS your help!

Have you ever had a great idea about the "flavor" of coffee you'd like to see? Well heres your chance! Go to the link below to help Coffee Beanery decide which NEW flavor of coffee to offer to their customers!

There are so many you'll be amazed! You can also tell us about a flavor that isn’t on the list that you would LOVE to see. Please help us find a new flavor to add to our list of coffee’s including Hawaiian Coconut, Hazelnut, Chocolate Raspberry, IRISH CREAM (right now on sale as well!!), Macadamia Nut and many many more!

Please friends if you have a couple minutes take time to help us out!

Be sure to give us your email address so we can send you a special coupon just for asking the survey questions!

http://www.zoomerang.com/Survey/?p=WEB228WGM8C64H

Thank you in advance to ALL my friends who take the survey!

Joe

Coffee storage tips from Joe Hotcup

Suggested Coffee Storage Tips

If you are like alot of people out there who buy coffee and never know the right way to store it you are in luck. Below are storage tips we here at Coffee Beanery like to follow to keep your coffee tasting as fresh as when you first got it!

**Store ground or whole beans in airtight container in cool, dark place.

**Coffee must be used up within 2 weeks for maximum freshness.

**Never store coffee in refrigerator (absorbs moisture)

**Never store near strongly aromatic foods (onions, garlic, apples, potatoes, etc.)

**If coffee will not be used up in 2 weeks, store in freezer in airtight container.

**No need to thaw to use coffee for brewing

Happy Brewing!

Joe

Meet Joe Hotcup.....

Going ALL Hollywood

Going All Hollywood!

I don’t know if it is my warmth and personal charm or my dashing good looks that got me the part, but I have recently been part of the cast of the show 24 on FOX.

I was pretty excited to get the part, but this isn’t the first time Hollywood has come calling. I’ve been in the hands of other great actors of our time. Julia Roberts had her hands all over me in Erin Brockovitch and I helped to comfort Clint Eastwood in Million Dollar Baby. I’ve helped Larry David come up with some great ideas for Curb Your Enthusiasm. I’ve been on Wheel of Fortune and many other game shows, making winners happier than they could have ever imagined.

I’ve been on some other hit TV shows like Scrubs and Strong Medicine too, but 24 is pretty huge right now, so I thought I’d let everyone know where you all can see my acting skills. Please let me know if you see me in anything else that you have watched. I do it all for my fans!

Joe

Coffee Beanery supports the military!

At Coffee Beanery we have been sending coffee to our military serving our country oversees for years. Our customers have even gotten involved and can donate coffee to our troops while they shop for coffee on our web store at http://www.coffeebeanery.com/. For every pound donated by our customers Coffee Beanery Matches it!! Donated coffee is then sent to the non- profit group Operation Care Packages to be sent overseas to our military. We also send 15lbs of coffee and related products to 5 servicmen and women each month who are deployed overseas. I'm posting a couple of e-mails between our office and one of our soldiers in Iraq because it really makes our day when we hear this from our soldiers and I thought you would enjoy it too.

We want to say "Thank You" to everyone serving in the military, and we consider it a privilege to send coffee to them while they serve overseas!

From the SGT in Iraq:

Thank you very much for all the coffee. We all love it very much. I am very sorry that it has taken me so long to write an email thanking you and everyone at the Coffee Beanery. Things here can get pretty crazy and I can't seen to find the time to write people back in the States as often as I would like. I have one flavor request as of right now as that is the Hazelnut. Could you also throw in just a couple of decafs. If they are the large bags just one would be fine but if it is the smaller two of them. Thanks again.

From our Orders Department:

I just sent out the order for you for this month but I will keep this email and send out decaf. Hazelnut to you the next time... I assume you are a decaf. Drinker.... Do you want me to send you more decaf than regular on your next orders? Let me know and I will be happy to send you whatever you need! Thank you and all the soldiers overseas fighting to protect our country....

From the SGT in Iraq:

That sounds great. I am actually a "regular" drinker but there are a couple of soldiers who drink decaf because they can't have caffeine so I thought that they should be able to experience the wonderful coffee from the Coffee Beanery as well as everyone else. I was looking at the list and for the decaf drinkers the Chocolate Raspberry, and French Vanilla. I would love to try the Double Dutch Fudge, Hawaiian Coconut, Chocolate Raspberry and the English Toffee & Cream. I had forgotten about the list until after I had sent the first email. All the soldiers are loved the mugs and all the coffee that the Coffee Beanery is sending. Thank you again.

Joe

Let's Meet for Coffee~

What is coffee to us?

Coffee is like a fingerprint because we each take it so differently: in a large or small cup, glass or mug, with/without milk or just a drop, sweetened or no sugar, strong or weak, it really doesn’t matter.

At the same time, coffee is the biggest common denominator we have with billions of people around the world waking up to its awesome aroma every day.

On a personal level, coffee is the answer that reacts right away and motivates us by providing strength, energy and renewal. It is a powerful desire, a yearning that cannot be denied.Coffee is the experience happening right now and it continues to wash over each and every one of us that have already experienced everything and want more.

For all of us at Coffee Beanery, coffee is a way to learn about new cultures, new people and new tastes from around the world. We would like to share this world with you.When we drink coffee we want to continue to experience, taste, respond and create more and more new moments.

Coffee moments.

Joe

Amazing Ways to Use Coffee Grounds!!!

If you are like me and you drink alot of coffee then you have plenty of leftover, used coffee grounds after making a pot delicious Hawaiian Coconut coffee. I hadn't really thought about re-using them until the other day when I thought "What a waste"! So I decided to compile a list of different ways to re-use the grounds. Feel free to drop me a note if you try any of these and let me know how they worked! Of course in order to get used coffee grounds you need to buy coffee, in which case you can visit http://www.coffeebeanery.com/ for all your coffee needs!

1. Dull, hard hair? Rub left-over coffee grounds through wet hair and rinse. If you have brown hair the grounds add highlights!

2. Instead of buying expensive exfoliants try massaging used coffee grounds over your skin and rinse. It makes an excellent exfoliant!

3. After bathing your dog rub coffee grounds through your dogs fur. They are said to repell fleas..

4. Mix coffee grounds into the soil of bait worms to keep them alive.

5. Having issues with neighborhood cats using your garden as a litter box? Spread used coffee grounds and orange peels through out the garden to keep them away. It also fertilizes your soil and helps plants to thrive.

6. Used coffee grounds also can deodorize your freezer. Set a bowl with the grounds in the freezer to remove bad smells.

7. Coffee grounds repell ants!

8. Don't like the smell of your hands after chopping an onion? Rub coffee grounds on them to get rid of the smell.

9. Wet coffee grounds also remove furniture scratches.

10. You can grow mushrooms on old coffee grounds.

Joe Hotcup- http://www.coffeebeanery.com/

Health Benefts to drinking a "Cuppa Joe"!

Believe it or not there are many benefits to drinking coffee! Who knew… Not only does it get you up and outta bed in the morning but I found lots of amazing facts regarding health and coffee. I thought I’d share since all to often we hear negative news about the stuff we eat and drink..

*According to a Harvard study drinking coffee may reduce your chances for getting gallstones and colon cancer.

*A John Hopkins study found that people who drank 100 mgs of coffee daily felt alert, social and a sense of wellness.

*There is a 30 year study that shows that coffee drinkers have a 30% less chance of having Parkinson’s Disease.

*Coffee has been shown to reduce muscle soreness after working out for people who drink a cup or two a day.

*Drinking 4-5 cups of java a day can make you less likely to have heart disease.

*Caffeine may help with short term memory loss in women.

Joe Hotcup

www.coffeebeanery.com

It's me Joe Hotcup!!

Let me introduce myself I am Joe Hotcup and I work for The Coffee Beanery World Headquarters in Flushing, Michigan. A friend of mine introduced me to this blogging stuff so I thought I’d give it a try!

My blog will have EVERYTHING to do with… well what else.. COFFEE! It is the subject I know most about and if I do say so myself have become quite the expert on. Below you’ll find out more about The Coffee Beanery.. Check back often for exciting deals, up to date news and all kinds of info on coffee. If you are a coffee conisseure or just enjoy drinkning coffee this is the place for you! Be sure to subscribe to my blog! Everyone is welcome!

Since 1976 Coffee Beanery has been an industry leader in the specialty coffee and gourmet coffee world. As one of the first retailers to offer flavored coffee, Coffee Beanery is also known for their 100% Arabica coffee from all over the world. Featuring straight and flavored coffee you can find such coffee’s as Hawaiian Kona, Pacific Dark Roast, Cafe Carmel Cream, Hazelnut, Mocha Java, Sinful Sundae and Hawaiian Coconut in our stores and on our website http://www.coffeebeanery.com/.